SALES PROJECT

The sales dashboard provides insights into the operations of a consumer product selling company, detailing all transactions throughout the year 2014. The analysis contains sales trends, transaction amounts, regional sales distribution, top-performing sales representatives, and more.

Questions

1). What is the sales trend for the year? Which month had the most sales?

2). Which region generated the most revenue?

3). Which product category sold the most?

4). Who made the most sales for the year?

5). Who were the top 5 customers for the year?

6). What is the total revenue for the year?

7). Who was our best performing customer?

The visualization highlights the sales performance of different product categories. Among these categories, Beverages emerge as the top-selling category for the year which indicates high demand and effective marketing strategies. On the other hand, Grains appear to be the least sold category, suggesting either lower demand or potential opportunities for improvement in marketing or product offerings within this category.

In the provided visualization, Nancy Freehafer emerges as the top-performing salesperson, achieving a remarkable revenue of $104,242.34. Following closely behind Nancy is Anne Larsen, who generated a total revenue of $93,848.33. Anne's performance shows her ability to generate sales for the company.

In addition, the pie chart states that the North followed by the East has more sales than both the South and West. We also have our top 5 customers with company D topping the charts. To encourage more sales, a discount can be given to the top 5 companies. We also have Beverages and Sauces to be our best selling products. It is advisable for the company to always stock up on both products.

Suggestions

1). Beverages and sauces should be restocked whenever it is low to increase revenue and provide a good customer service.

2). Jan Kotas, Robert Zare and Michael Neipper should be given courses as regards sales and customer relations to study to increase their knowledge on sales.

3). More awareness and possibly freebies should be created in the west and south due to the low sales in both region.

4). A token of appreciation should be given to the top 3 salesperson. This will in turn make the salesperson feel appreciated and be motivated to work harder.

5). Discounts if affordable can be given to the top 5 customers every six months or however many times it can be afforded.