This project aims to analyze Adidas' product sales performance across products, sales channels,
regions, retailer patterns, seasons, and profitability in order to identify the key drivers of
revenue, profit, and growth opportunities.
Business Questions
- Which product categories generate the most revenue, units sold, and profit?
- How do revenue and profit trend over time (monthly & quarterly)?
- Which sales method (Online, In-store, Outlet) contributes most to revenue and profit?
- Which retailers contribute the most to revenue and profit?
- Which regions, states, and cities generate the most revenue and profit?
- How do seasons affect operating profit?
- What is the quarterly performance breakdown?
- How are operating margins and profit per unit performing?
- Which products perform best within each sales channel?
- How do regions contribute to operating profit?
Click here to view more of the project on Github
